When looking for a logo nowadays, there really is countless options. Many business owners seek the ideal solution for their brand, which usually can’t happen easily without a hefty price tag. A strong brand is built over time with trust between the consumer and company, and also with consistency. However, without a strong logo, a business may be missing out on possible branding benefits.

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BrandIQ
I found it interesting that lots of companies downsize marketing during a recession when actually it can provide substantial gains in market share.
It is also interesting that well-established brands can hold up to 37% of market share. That is a very large number opposed to companies who are not in touch with their brand.
Most importantly, I didn’t understand that a brand is simply a representation of the trust between the consumer and company. At times I can see when coworkers are not fulfilling their end of this trust and now I see how important it is that they do.

My score: 78%

After writing CSS (or any language) long enough, you’ll start to develop a writing style and stick with it. The good thing about CSS is that if you find a method that works and stick to it, then chances are you’ll face the same bugs/issues over and over again. This article outlines the steps I take when coding a complex design to XHTML/CSS. This design is going to be tricky because it has a drop shadow and a background gradient. This means we will have to use some extra <div>’s around everything and make a few background images with photoshop.

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